Marketing Specialist
Company: Visit Anaheim
Location: Anaheim
Posted on: June 19, 2022
Job Description:
Mission: To impact our communities and visitors through the
power of travel.This position supports the marketing team and is
responsible for administrative duties, marketing invoice managing /
special projects / scheduling, coordinating and preparing meeting
materials. Additionally, supporting the Sr. Director of Marketing
and two Marketing Managers on various marketing projects including
digital marketing, creative projects and other duties as
assigned.Essential Functions:
- Project Management
- Coordinate creative projects working with graphic designers and
other creative professionals.
- Liaison and communicate with all departments and provide
updates.
- Develop and manage timelines, planning/scheduling, tracking to
meet deadlines.
- Other projects as assigned.
- Marketing Administrative Support
- Maintain the marketing department budget, POs and expense
reports.
- Uses spreadsheets (Google Docs) to conduct analyses and keep
updates, status, and charts online.
- Maintain Outlook calendars, set up meetings including the
coordination and scheduling of marketing department staff meetings,
make travel arrangements, etc.
- Assist with ongoing internal and external department meetings,
including senior department head meetings.
- E-Mail Marketing
- Create and manage Visit Anaheim's HTML/CSS e-mail
correspondence.
- Manage and update Visit Anaheim's mailing lists.
- Build e-mail templates and with the marketing and communication
managers on collecting content.
- Track analytic data and implement strategies to improve
results.
- Use Basecamp to manage content and deadline for emails. Proof
content and get staff approvals.
- Marketing Collateral
- As assigned, assist in development of Visit Anaheim collateral
pieces for the tourism, partnership and meetings + conventions
markets.
- Promotional Giveaways
- Assist with design, order and manage inventory of company's
promotional items.
- Coordinate marketing promotions in support of Visit Anaheim's
annual goals to increase awareness and preference for Anaheim as a
desirable vacation and meetings destination. --- - - - - -
-Performs other duties as assigned.
Keywords: Visit Anaheim, Anaheim , Marketing Specialist, Advertising , Anaheim, California
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