Marketing Specialist

Company: Visit Anaheim
Location: Anaheim
Posted on: June 19, 2022

Job Description:

Mission: To impact our communities and visitors through the power of travel.This position supports the marketing team and is responsible for administrative duties, marketing invoice managing / special projects / scheduling, coordinating and preparing meeting materials. Additionally, supporting the Sr. Director of Marketing and two Marketing Managers on various marketing projects including digital marketing, creative projects and other duties as assigned.Essential Functions:

• Project Management
• Coordinate creative projects working with graphic designers and other creative professionals.
• Liaison and communicate with all departments and provide updates.
• Develop and manage timelines, planning/scheduling, tracking to meet deadlines.
• Other projects as assigned.
• Marketing Administrative Support
• Maintain the marketing department budget, POs and expense reports.
• Uses spreadsheets (Google Docs) to conduct analyses and keep updates, status, and charts online.
• Maintain Outlook calendars, set up meetings including the coordination and scheduling of marketing department staff meetings, make travel arrangements, etc.
• Assist with ongoing internal and external department meetings, including senior department head meetings.
• E-Mail Marketing
• Create and manage Visit Anaheim's HTML/CSS e-mail correspondence.
• Manage and update Visit Anaheim's mailing lists.
• Build e-mail templates and with the marketing and communication managers on collecting content.
• Track analytic data and implement strategies to improve results.
• Use Basecamp to manage content and deadline for emails. Proof content and get staff approvals.
• Marketing Collateral
• As assigned, assist in development of Visit Anaheim collateral pieces for the tourism, partnership and meetings + conventions markets.
• Promotional Giveaways
• Assist with design, order and manage inventory of company's promotional items.
• Coordinate marketing promotions in support of Visit Anaheim's annual goals to increase awareness and preference for Anaheim as a desirable vacation and meetings destination. --- - - - - - -Performs other duties as assigned.

Keywords: Visit Anaheim, Anaheim , Marketing Specialist, Advertising , Anaheim, California