Integrated Marketing Communications Director

Company: Pressed
Location: Anaheim
Posted on: June 20, 2022

Job Description:

Job PurposeThe Integrated Marketing Communications Director brings ideas to connect new audiences and elevate our relevance in cultural conversation. Reporting directly to the CMO, this role is focused on developing our integrated marketing campaign ideas and initiatives to increase retail sales.
Responsibilities

• Lead strategy and execution of breakthrough integrated marketing programs that build brand awareness
• Develop 12-month flow of creative campaign ideas for Pressed key initiatives to bring in new consumers, drive brand relevance and tell the Pressed story
• Responsible for marketing budget management across categories and channels
• Lead brand collaborations and partnerships to bring in new audiences to the brand
• Transform ambassador and influencer strategy to drive brand engagement
• Drive awareness and sales of key brand initiatives and new product launches
  Qualifications
  • 5-7 years of experience in integrated marketing for a retail or food company
  • Ability to thrive in a fast-paced environment and perform well under tight deadlines
  • Be a self-starter with the initiative and ability to work independently
  • Ability to contribute individually, and participate in a cross-functional team setting
    Work Approach:Pressed has a flexible work approach. Candidate should be in California, preferably Southern California. We work remotely currently and gather quarterly or more to collaborate and connect.
    
    We are offer a fantastic benefits package which includes:
    • Medical, Dental, Vision
    • 401(k) with Match
    • 12 paid holidays
    • 4 weeks of Paid Parental Leave for Mothers and Fathers
    • Pressed Juice Allowance
    • Credits for Class Pass
    • Access to continuous education through Coursera
    • Financial Wellness and Planning via Learnlux
      
      COVID-19 Vaccination Policy:Where permitted by applicable law, all candidates must have received the COVID-19 vaccination by the date of hire to be considered for employment with Pressed Proof of vaccination will be required during the time of hire.
      
      Pressed is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Keywords: Pressed, Anaheim , Integrated Marketing Communications Director, Advertising , Anaheim, California