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Search Engine Marketing Specialist

Company: Russell Tobin
Location: Anaheim
Posted on: June 21, 2022

Job Description:

A major tech company is seeking an SEM Specialist to join their team based out of San Francisco, CA! Apply today!
Responsibilities:

  • Own the optimization and management of our paid search program across Google and Bing, including structure & targeting improvements, search query mining, keyword expansion, landing page testing and improvement of bid management processes
  • Develop an effective optimization process to quickly identify and respond to changes in performance
  • Pull and analyze reports to extract insights and transform those insights into actionable changes that will accelerate performance
  • Strong proficiency with Excel or Google Sheets (pivot tables, vlookups, basic modeling)
  • Basic competency in SQL, as well as a basic understanding of data logging/tracking systems in growth marketing (Tag Manager, Analytics, weblogs)
  • Some experience running advertising effectiveness experiments including A/B, geographic and time-based experimentation
  • Research and leverage SEM industry trends and competitive analysis to inform marketing strategies
  • Coordinate closely with teammates, sharing learnings regularly and applying proven tactics across the SEM program
  • Communicate with the Growth Marketing Leadership Team - sharing performance, insights, and new opportunities
    Qualifications:
    • Bachelor's Degree
    • 1-2 years' experience managing paid search accounts for SEM
    • Strong proficiency with Excel (pivot tables, vlookups, basic modeling), in addition to basic competency in SQL
    • A love for solving puzzles and the ability to tease out trends/insights from complex data sets
    • High attention to detail and the ability to set and hit aggressive project deadlines
    • Highly adaptable with a strong sense of teamwork and collaboration
    • Ability to thrive within a fast paced, high stakes but incredibly supportive Growth Marketing team
    • Experience with other digital marketing channels - SEO, display advertising and or social marketing either as part of a marketing team or at an advertising agency - is a plus
    • A passion for traveling off the beaten path and the desire to help customers

Keywords: Russell Tobin, Anaheim , Search Engine Marketing Specialist, Advertising , Anaheim, California

Click here to apply!

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