Digital Marketing Manager

Company: 24 Seven Talent
Location: Anaheim
Posted on: August 7, 2022

Job Description:

DIGITAL MARKETING MANAGER POSITION OPEN IN LA WITH A WELL KNOWN APPAREL COMPANY! This is NOT a remote position so must live in SoCal!
Job Summary:With a mindset for growth, the Digital Marketing Manager will oversee key digital marketing channels including email, affiliate, paid search and paid social. They will have a track record of developing lifecycle marketing campaigns across multiple channels with clear, tangible results.
Essential Duties and Responsibilities:--- Supports the development and execution of the digital marketing calendar--- Fosters mutually supportive relationships with agency partners in paid marketing and affiliate to foster channel growth--- Owns and operates the Email Service Provider (ESP) optimizing campaigns and flows through A/B and multivariate testing--- Consistently evaluates channel performance, recommending shifts in budget and vetting results--- Reports on digital marketing channel performance--- Researches and supports the implementation of new growth channels and CRM functions--- Develops, implements and/or distributes assets for product launches and promotions--- Coordinates efforts between digital marketing agencies, business team and creative services--- Troubleshoots technical issues related to digital marketing operations
Qualifications:--- BS/BA degree required in relatable field--- 3-5 years digital marketing experience, apparel industry/B2C experience preferred--- Excellent organizational skills with attention to detail--- Up-to-date knowledge in best practices for digital marketing (i.e., SEO, email, paid search, affiliate, etc)--- Experience working with an email service provider, Klaviyo, Listrak, Bronto, etc.--- Experience developing full funnel digital media strategies to deliver on business goals--- Experience using metrics like conversion rates, referral rates, user retention, and LTV to inform decision making--- Strong analytical skills and ability to quickly understand and communicate the relationship between marketing results and business outcomes--- Excellent project and time management skills--- Able to work independently, as well as collaborate as a team player

Keywords: 24 Seven Talent, Anaheim , Digital Marketing Manager, Advertising , Anaheim, California