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Senior Director Of Marketing

Company: Premier Executive Recruiting
Location: Anaheim
Posted on: April 8, 2021

Job Description:

Our client is a rapidly growing beauty company with a portfolio of hair color brands within omnichannel distribution. This beauty company has grown over 5x in sales through 2020, as they deployed a highly successful strategy to capture the DIY at-home "self-care" consumer demand. They've maintained this hypergrowth and are looking to build their marketing team to support their continued growth as they expand with a diversified omnichannel distribution strategy.
We've partnered with this highly entrepreneurial, family-led company in search of a strategic and hands-on Marketing Director to support the VP in brand strategy, new product innovation and lead the team to align projects with deliverables. Are you a beauty professional looking for the opportunity to organize and scale a privately-owned business? This role offers a seat at the strategic table and visibility with the Executive team as the VP's right hand to participate in strategy meetings and the opportunity to make an impact building ideas into actionable plans, leading the marketing team.
JOB FUNCTIONS:

  • Continuously partner with the VP of Marketing to develop the marketing calendar aligned with the brand strategy to ensure all product development, digital, public relations, and retail strategies are executed monthly to meet key goals
  • Implement organization in the Marketing Department. Establish weekly Marketing meetings to manage the funnel of projects, timelines, approval process, and allocation within the Marketing time to ensure successful delivery to meet aggressive timelines
  • Manage and mentor marketing team members as necessary to ensure high-quality work output, career satisfaction, growth, and retention
  • Partner with the in-house Research & Development team on a weekly basis to oversee timelines for all product development concepts across the portfolio. Lead meetings with all cross-functional partners to keep packaging, formula, and launch programs on track and on-brand
  • Provide leadership to the Social Media Manager and agency partners by overseeing strategy and ensuring the calendar supports critical launch dates and events, approve content, and evaluate engagement to meet KPI's
  • Approve content and provide guidance on the development of digital campaigns and influencer strategies to increase brand awareness and target specific channels based on launch strategies
  • Align KPIs for the digital agency and conduct weekly meetings to align strategy, oversee e-commerce sales goals, and measure ROI for the services
  • Partner with the VP of Sales and team on a monthly basis to analyze data with key Mass/Drug retailers to identify white space opportunities, product gaps for new product innovation, review sales forecasts, conduct a competitive analysis to adjust the brand strategy based on evolving trends and evaluate pricing/program strategies to increase sales within the Mass retail channel
  • Manage all 360 activation plans and customize per retailer to meet all retail guidelines
  • Partner with the PR Agency and continue to expand the network to align the brand messaging and maximize PR opportunities to increase brand awareness, highlight special events, and debut new product launches
  • Partner with the Creative team to ensure brand guidelines are adhered to and flawless execution of packaging, collateral, digital assets, advertising, and displays
  • Identify process improvement opportunities within the Marketing team to manage project volume, fine-tune marketing briefs/creative briefs to create consistent communication on projects to manage internal expectations on deliverables
  • Mentor the Marketing team. Provide continuous coaching and direction to Marketing team members to help them understand their strengths and weaknesses to provide professional growth
    QUALIFICATIONS:
    • Beauty experience with an emphasis on the Mass retail channel
    • Experience leading Social Media and Digital Marketing team members
    • Proven track-record of managing diverse marketing projects, leading team members, and fulfilling projects with high-quality results within the designated timeline
    • Bachelor's Degree in Marketing, Communications, Business, or related field
    • Thrives in an entrepreneurial, start-up environment that is fast-paced, rapidly changing and customer service-oriented
    • Highly analytical and utilizes data to support business and marketing concepts
    • Self-starting and goal-oriented professional with strong written and verbal communications skills
    • Must possess strong initiative. Self-directed, with independent judgment and decision-making ability

Keywords: Premier Executive Recruiting, Anaheim , Senior Director Of Marketing, Executive , Anaheim, California

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