Marketing Director

Company: Confidential Company
Location: Anaheim
Posted on: May 11, 2022

Job Description:

A not-for-profit trade association located in Anaheim is looking for an experienced marketing professional to help develop, manage, and implement its marketing, public relations, and advertising campaigns. Excellent organizational and verbal and written communication skills are important qualifications for this position. The ideal candidate will be a skilled multi-tasker that works well independently and as part of a team and is committed to consistently meeting multiple deadlines. This position will work intimately with our marketing agency and software platform for a significant portion of the tasks and activities and will report directly to the Executive VP. Compensation is negotiable based on experience and qualifications. Applicant should be willing to commute to our headquarters in Anaheim, CA (near Katella x 57 fwy). - -
Responsibilities and duties include: - - - - - - - -Management and oversight of all marketing for the company and activities within the marketing department. - - - - - - - -Oversight of the Marketing Coordinator role. - - - - - - -Communicating directly with trade media and design agencies to facilitate advertising and direct marketing campaigns. - - - - - - - -Producing and distributing a quarterly member e-newsletter and serving as key point person for weekly SmartBrief newsletter and weekly economic report. - - - - - - -Development, management, and publication of all marketing material including brochures; direct mail; electronic; websites; online; and social media promotions. - - - - - - -Oversight and ongoing active management of three (3) WordPress-based websites and all social media channels. - - - - - - - -Planning and implementing promotional campaigns including B2B advertising, online, electronic, and direct mail campaigns. - - - - - - - -Overall responsibility for brand management and corporate identity based on management and team objectives. - - - - - - - - -Monitoring and reporting on effectiveness of marketing communications and campaigns. - - - - - - - -Maintaining effective internal communications to ensure that all team members are kept informed as to the progress of each marketing initiative on a regular basis. - - - - - - - -Co-writing and distributing press releases in cooperation with other team members. - - - - - - - -Collaborate with internal and external clients, vendors, and partners - - - - - - - -Manage marketing budget and show project ROI - - - - - - - -Support of the team with other projects as needed (may not be marketing related) - - - - - - - -Attendance and participation in the AWFS Fair, a trade show in Las Vegas (July 2023) - - - - - - -Other corporate travel may be required in the future (up to 10% of total time) - - - - - - -Software used (but not limited to): Salesforce CRM, Feathr, Adobe Creative Suite, MailChimp, Survey Monkey, Zoom, and others specific to trade show and association management. -
Requirements and Qualifications - - - - - - - -A. Bachelor's degree in marketing, business, or related field plus 5+ years of marketing experience, OR B. equivalent 7-10 years of relevant work experience - - - - - - - -Excellent written and verbal communication skills - - - - - - - -Knowledge of B2B marketing strategies and applications - - - - - - - -Strong project management, multitasking, and decision-making skills - - - - - - - -Proficiency with online marketing, websites and social media strategies - - - - - - - -Fluency in Microsoft Office suite (Outlook, Word, Excel, etc.) - - - - - - - -Graphic design experience preferred - - - - - - - -Podcast production experience a plus - - - - - - - -B2B WordPress website management experience a plus - - - - - - - -B2B social media (Facebook, Instagram, LinkedIn, YouTube) management experience a plus - - - - - - - -Trade association and/or trade show experience a plus -
If interested, please submit a resume with cover letter including your salary requirements to Socalmarketingpro@gmail.com. -
About AWFS:We are Association of Woodworking & Furnishings Suppliers, (AWFS -) a national trade association that supports woodworking machinery and supply manufacturers. We also own and operate the AWFS -Fair, a Top 100 international trade show for the woodworking industry held in Las Vegas, biennially. The next show will take place in July of 2023. We have nearly 400 corporate members and at our trade show, usually consisting of approximately 600 exhibitors in over 300,000 net square feet with approximately 12,000 attendees.
The AWFS team currently consists of seven members, headquartered in Anaheim. We consider the marketing role to be critical in working together with all other team members and supporting their departments and projects. We are looking for someone who is organized, a strong communicator, a strong team player, has up-to-date marketing knowledge and experience, and is a creative thinker.

• This Marketing Director position is a full-time salaried position. You will be directly responsible for managing a Marketing Coordinator and (currently) would work in the office two days per week and remotely three days per week. We communicate throughout the day via e-mail, phone, and other communication channels, with (minimum) once weekly check-in meetings with the other team members, or individually, as needed. You will be working closely with our marketing agency partner and various software marketing and database programs, including Salesforce for CRM, MailChimp, Survey Monkey, Feathr, Adobe Creative Suite, and other specific software programs for trade show management.

Keywords: Confidential Company, Anaheim , Marketing Director, Executive , Anaheim, California