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Senior Marketing Product Manager, Relistor

Company: Bausch Health
Location: Anaheim
Posted on: June 15, 2022

Job Description:

Senior Marketing Product Manager, Relistor (7936)Career Opportunities: Senior Marketing Product Manager, Relistor (7936)Requisition ID 7936 - Posted - Marketing - Salix - US - Bridgewater, NJ - City (392)Bausch Health Companies Inc. (NYSE/TSX: BHC) is a global company that develops, manufactures and markets a range of pharmaceutical, medical device and over-the-counter products, primarily in the therapeutic areas of eye health, gastroenterology and dermatology. We are delivering on our commitments as we build an innovative company dedicated to advancing global health. Each day, Bausch Health products are used by over 150 million people around the world.Our approximately 21,000 employees are united around our mission of improving peoples lives with our health care products, and we manufacture and market health care products directly or indirectly in approximately 100 countries.As a Senior Manager, Relistor Product Brand within GI Marketing you will be responsible for the development, implementation and execution of brand strategy and operational plans that optimize sales, market share and revenue growth for our products. This is a hybrid role out of our Bridgewater, NJ HQ.Your responsibilities will include but are not limited to:

  • Develop and execute on professional (HCP) marketing strategies aligned with the brand strategic imperatives
  • Develop core HCP creative/messaging and marketing campaign in collaboration with brand team
  • Plan, execute, and measure multi-channel non-personal HCP campaigns
  • Drive digital innovation for HCP Media (in-patient and out-patient)
  • Drive execution of tactics through collaboration with sales and sales leadership
  • Identify market insights using market research, competitive intelligence, and understanding of disease areas
  • Provide strategic direction to professional agencies to optimize marketing mix; balancing return on investment and impact to brand
  • Partner with other cross-functional team members to ensure seamless execution
  • Monitor brand performance, competitive environment and customer base to quickly identify needed changes to strategic direction or tactical implementation
  • Partner with Sales Training to for product training and education
  • High sense of energy and urgency to execute
  • Strong understanding of marketing principles and execution to drive resultsQualificationsThis role requires a strong background in Pharmaceutical marketing as well as a high level of analytical and conceptual ability to provide strategic focus to the brand.Proficient at uncovering customer-based insights and leveraging this knowledge to drive brand strategy and program development. Additional requirements include the ability to lead and ensure collaboration across multiple internal stakeholders and vendors. 25% travel is required.Experience/Requirements
    • Bachelor's Degree (preferably in Life Sciences, Pharmacy or Business related discipline)
    • MBA or related Masters Degree preferred
    • Minimum of 3+ years of US pharmaceutical marketing
    • Experience leading digital projects preferred
    • Previous experience in GI, preferred
    • Previous experience in sales, sales management, or account management preferred
    • Demonstrated success in working with matrix teams
    • Excellent quantitative abilities and excellent communication skills (written, verbal and presentation)
    • Proven ability to use analytical skills and critical thinking to diagnosis business issues and incorporate into development or adjustment of marketing plans to achieve business results in a self-directed manner
    • Exceptional use of time management, planning, organizational, selling and negotiation skills
    • Ability to work well across a matrix organization with strong collaboration skillsThis position may be available in the following location(s): US - Bridgewater, NJAll qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.Job Applicants should be aware of job offer scams perpetrated through the use of the Internet and social media platforms..Bausch Health is an EEO/AA employer M/F/D/V.

Keywords: Bausch Health, Anaheim , Senior Marketing Product Manager, Relistor, Executive , Anaheim, California

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