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Programmatic Activation Manager

Company: Disney Parks,Parks, Experiences and Products
Location: Anaheim
Posted on: June 19, 2022

Job Description:

Disney Parks, Experiences, and Products' in-house Trading Desk is looking for a Programmatic Activation Manager. Reporting to the Programmatic team lead for Walt Disney World and Disneyland Resorts, you will be a hands-on keyboard programmatic trader. You will have direct responsibility of your assigned campaigns - inclusive of all self-service capabilities in planning, execution, optimization, and reporting.

All programmatic and ad operations work is managed in-house in a fully self-service capacity. You will work in several platforms including DV360, Yahoo DSP, Amazon DSP, and The Trade Desk. Our media buys include most forms of programmatically available inventory: display, streaming, native, audio, digital out of home (DOOH), and in-app. We also work across the full marketing funnel from branding to direct response. You will partner closely with our in-house Ad Operations team who manages the ad trafficking, as well as strategy teams as an extension of their planning process.
High-level estimated time allocation

  • 60% - Campaign launch, management, and optimization
  • 30% - Budget forecasting and build plan strategies
  • 5% - Dedicated time for learning and building skills; work with key partners and teammates to master existing process and chart out new technologies or opportunities
  • 5% - Assist answering executive requests and drive special projects (e.g., CPM analysis, technology reviews, trading desk overviews)
    Responsibilities :
    • Prepare tactical plans and budget recommendations for your campaigns
    • Manage programmatic buys to support branding and direct response across platforms like Google, Verizon, Amazon, and The Trade Desk
    • Review and lead optimization of campaigns across revenue, performance indicators, and budget pacing
    • Manage relationship with platform support teams and work with other stakeholders to create optimization strategies that align with campaign goals, delivery, and performance
    • Analyze performance and unique opportunities to understand value provided by different DSPs and other vendors
    • Design tests to evaluate DSP platforms and varying campaign strategies
    • Provide performance and insights for partner-facing campaign performance reports
      Basic Qualifications :
      • 5+ years digital marketing experience
      • Self-service experience with demand-side platforms and ad servers
      • Understanding of programmatic ecosystem including supply-side platforms / ad exchanges, data management platforms, brand safety partners, data partners, and publishers
        Required Education :
        Four-year college degree or equivalent work experience. Any Marketing, Business, Programming, Analytics, Statistics, or Computer Science degree/background is a plus.

        Additional Information :
        Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at


Keywords: Disney Parks,Parks, Experiences and Products, Anaheim , Programmatic Activation Manager, Executive , Anaheim, California

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