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Multimedia Marketing Manager / web Design and Content Creator

Company: IPS Corporation
Location: Anaheim
Posted on: May 6, 2021

Job Description:

Job Title: Multimedia Marketing Manager Location: Anaheim, CA. Reports to: Director of Marketing ABOUT THE COMPANY: Established in 1954 as the original inventor of solvent cement for PVC pipe applications, IPS Corporation has grown dramatically over the past 60+ years. Today, we are the most trusted manufacturer of rough plumbing and roofing supplies for the construction industry, as well as structural adhesives and solvent cements for a broad range of construction, industrial, and manufacturing applications. ABOUT THE OPERATING COMPANY: Weld-On Adhesives, the largest subsidiary of IPS Corporation, is the pioneer and leading manufacturer of Weld-On solvent cements, primers and cleaners for PVC, CPVC, ABS and other plastic piping systems. Weld-On products are globally recognized as the premium products for joining plastic pipes and fittings and are used by professional installers around the world in a variety of applications such as, but not limited to, construction (residential & commercial), industrial (chemical process, water treatment, mining, etc.), irrigation (landscaping & agricultural) and others. Headquartered in California, Weld-On has state-of-the-art operations throughout the United States, as well as China, and a worldwide network of sales representatives and distributors. JOB SUMMARY: The Multimedia Marketing Manager is responsible for driving the digital content and website marketing strategies for the Weld-On and Christy's brands. They are accountable for developing the website and creating imagery and video to support the brand and go-to-market strategies. ESSENTIAL DUTIES AND RESPONSIBILITIES:

  • Plan, design, and optimize Weld-On's domestic and international website (English and Spanish) properties (www.weldon.com, www.tchristy.com, www.weldall.com) utilizing VOC and A/B testing to optimize the content and navigation to create a better experience
  • Create and implement a process for updating website properties with new products, new categories and critical items
  • Create short-format how-to and new product launch videos and content; inclusive of in-house video production and direction of studios, freelancers
  • Manage Weld-On's YouTube channels, app and how-to content (video, live-action, blog/article)
  • Collaborate with IT and website platform/server providers to ensure website is always available for customers
  • Respond quickly to the needs of other departments to improve current conditions and/or capitalize on new opportunities The Multimedia Marketing Manager must be creative and innovative, but also complete tasks in an organized, well-thought-out, and timely manner. They must be able to plan and prioritize work and present information clearly and logically. They must also be dependable and have the interpersonal skills to communicate clearly and gain support for their action plans to follow through on existing projects or deal with arising challenges. PREFERRED QUALIFICATIONS:
    • Minimum of 4 years of website development (WordPress and Shopify platform)
    • Demonstrated ability to plan, create and/or direct short-format videos including animated and live
    • Basic graphic design using Adobe and Corel programs
    • Proficiency with social media (particularly YouTube) including ranking strategies
    • Bachelor's Degree in Graphic Information Technology, Digital Media, or Web Design
    • Fluency in both English and Spanish preferred

Keywords: IPS Corporation, Anaheim , Multimedia Marketing Manager / web Design and Content Creator, IT / Software / Systems , Anaheim, California

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