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Director, SMB Growth Broadcast Media

Company: Indeed
Location: Anaheim
Posted on: September 16, 2022

Job Description:

Your JobIndeed is seeking a Director of SMB Growth Broadcast Media who will be accountable for the development of the media strategy and execution of growth programs in the US with a focus on small to medium sized businesses across the following primary channels: TV (Broadcast, Cable, OTT/CTV), Radio (AM/FM, SiriusXM, Streaming Music), and Podcasts. This role is responsible for managing our media agency relationship and will lead the planning, budgeting and development of large scale national and local campaigns. You will focus on driving growth of our SMB customer base, while ensuring efficiency by hitting Cost per Acquisition (CPA) targets. You should be able to synthesize campaign performance into a compelling strategy that serves as an anchor of the overall marketing plan.
The ideal candidate has significant experience independently managing and optimizing TV and Audio media plans towards user acquisition. You are a problem solver at heart and can work well independently. You are innovative and resourceful, always striving to drive the most impact from your channels. You are analytical with data ultimately driving your decision making process. You are an excellent collaborator, able to build strong relationships with internal stakeholders to ensure success of your initiatives. You are not satisfied with the status quo and always look for ways to make the program better. You are a strong people manager, able to mentor and grow your team members into highly effective performance marketers.
What you will do:

  • Own media strategy and manages quarterly campaign execution through our external media agencies for the following channels: TV (Broadcast, Cable, OTT/CTV), Audio (Radio, SiriusXM, Streaming Music) campaigns
    • Ensure that overall TV & Audio strategy reflects the most recent learnings and insights from each channel's respective performance
    • Monitor and optimize each channel to drive efficient CPAs
    • Lead relationship with the external Media Agency, including overall strategy, direction, project prioritization. Manages weekly meetings/calls with agency as it relates to TV and Radio.
    • Ensures that all media plans are consistent with the overall SMB growth marketing goals and that the agencies have created the necessary project plans for TV (Broadcast, Cable), Audio (Radio, SiriusXM, Streaming Music, Podcast) each quarter and holds the agencies accountable for delivering all work on time and completed at high standard.
    • Identify and prioritize testing roadmap for TV & Audio
      • Be accountable for the evaluation and recommendation for all test plans and inventory
      • Understand campaign reporting, the whys behind weekly and monthly trends, and makes significant strategic recommendations on how to optimize campaign performance.
      • Work with Media Agency to develop annual and multi-year TV & Audio plans
      • Review recent performance against forecasted media plans and underlying assumptions to determine if revised performance guidance is required or incremental investment opportunities exist
      • Ensure media campaigns follow best practice guidelines
      • Drive innovation and thought-leadership within assigned media channels (E.g emerging media channels and adtech improvements)Who You Are
        • 10+ years experience in media strategy and planning across various media channels with a particular focus on DRTV, Upfront/Scatter marketplace inventory, Radio (AM/FM/SiriusXM), OTT/CTV, Streaming Music, & Podcast
        • Significant experience running, measuring, and optimizing acquisition/growth campaigns to scale impact
        • Detail-oriented with exceptional curiosity, critical thinking, and solution-driven capabilities
        • Bias towards analytics and measurement with extensive experience measuring your campaigns against
        • evenue-related goals
        • Comfort and ease working with large budgets, aggressive targets and the measurement of key performance metrics (e.g. CPA)
        • Proven track record of project managing and scaling large programs with ease and organization
        • Able to drive and manage multiple complex projects at once
        • Self-driven and resourceful. Able to work independently in a fast- paced environment
        • Adaptable and self-motivated in learning new software, channels and programs
        • Ability to build strong working relationships across all levels of the organization in a remote environment
        • Excellent written communication and strong presentation skills
        • Willingness to dive deep in understanding of TV and Radio attribution
        • Bachelor/Master's degree in Business Administration, Marketing, any quantitative degree, or equivalent professional work experience
        • Prior media agency experience a plusWho we areOur Marketing team helps job seekers and employers around the world discover Indeed. Whether creating impactful advertising, coding bidding algorithms, or looking for the news stories in Indeed's labor data, Indeed marketers bring diverse skills to help shape and share Indeed's story.Our MissionAs the world's number 1 job site*, our mission is to help people get jobs. We strive to cultivate an inclusive and accessible workplace where all people feel comfortable being themselves. We're looking to grow our teams with more people who share our enthusiasm for innovation and creating the best experience for job seekers.
          (*comScore Total Visits, September 2021)Salary Range DisclaimerThe base salary range represents the low and high end of the Indeed salary range for this position. Actual salaries will vary depending on factors including but not limited to location, experience, and performance. The range listed is just one component of Indeed's total compensation package for employees. Other rewards may include quarterly bonuses, Restricted Stock Units (RSUs), an open Paid Time Off policy, and many region-specific benefits.Salary Range TransparencyNYC Metro Area 175,000 - 250,000 USD per yearAustin 150,000 - 209,000 USD per yearEqual Opportunities and Accommodations StatementIndeed is deeply committed to building a workplace and global community where inclusion is not only valued, but prioritized. We're proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, family status, marital status, sexual orientation, national origin, genetics, neuro-diversity, disability, age, or veteran status, or any other non-merit based or legally protected grounds.
          Indeed is committed to providing reasonable accommodations to qualified individuals with disabilities in the employment application process. To request an accommodation, please contact Talent Attraction Help at 1-855-567-7767, or by email at TAhelp@indeed.com at least one week in advance of your interview.
          Fair Chance HiringWe value diverse experiences, including those who have had prior contact with the criminal legal system. We are committed to providing individuals with criminal records, including formerly incarcerated individuals, a fair chance at employment.
          Our Policies and BenefitsView Indeed's Applicant Privacy and Accessibility Policies - https://www.indeed.com/legal/indeed-jobsLearn about our global employee perks, programs and benefits - https://benefits.indeed.jobs/
          Where legally permitted, Indeed requires all individuals attending or working out of Indeed offices or visiting Indeed clients to be fully vaccinated against COVID-19. For positions that can only be performed at an Indeed office, candidates must be fully vaccinated against COVID-19 and present acceptable proof of vaccination by the date of hire as a condition of employment. For positions that require some in-office work or in-person client meetings, exceptions to these in-office or in-person job requirements may be made at the discretion of the business through June 2022, at which point full vaccination will be required. Indeed will consider requests for reasonable accommodation as required under applicable law. To qualify as being fully vaccinated against COVID-19 there should have been a two week period after receiving the second dose (or any government recommended booster shot) in a 2-dose COVID-19 vaccine series, or a two week period after receiving a single-dose (or any government recommended booster shot) in a single dose COVID-19 vaccine.
          Reference ID: 41949

Keywords: Indeed, Anaheim , Director, SMB Growth Broadcast Media, IT / Software / Systems , Anaheim, California

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