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Customer Marketer

Company: LA Golf Shafts
Location: Anaheim
Posted on: May 13, 2022

Job Description:

Job description

Customer Marketer
LA Golf is the creator of the most technologically advanced putter and shafts in decades, made by hand in California and inspired by insights directly from its player partners. -LA Golf was founded by Reed Dickens, the founding CEO of Marucci Sports, which also partnered with the greatest players in the game to dethrone legacy incumbents Louisville Slugger and Easton.
LA Golf is looking for a Customer Marketer to connect with customers and build strong relationships through one-on-one communications, customer support, servicing, and engaging marketing/sales campaigns. The mission is to provide seamless customer support while building a community of brand advocates.
This position supports the sales and marketing teams by increasing customer advocacy, identifying cross-sell and upsell opportunities, and increasing loyalty and retention.
In addition, LA Golf is looking for a customer marketer who wants to flex their creative muscles. This position requires creative marketing and communication skills to engage, support, and motivate customers.
This team member should be personable, an outgoing marketer, and an effective communicator who can act as a liaison between customers and the rest of the organization to create an incredible customer experience and reach business goals.
Strategic responsibilities:
Manage the customer service channel, including servicing all in-bound communications and customer connection points.
Build rapport with customers to unsure their experience with the brand and product.
Engage customers to generate repeat orders, referrals, and cross-sell and upsell opportunities
Support customer engagement and communication programs, such as in-person/virtual events, marketing executions, and promotional programs.
Help marketing and sales meet business objectives through customer advocacy initiatives
Tactical responsibilities:
Manage in-bound communications and customer service needs
Compose and send customer emails
Managing and inputting Product Orders
Manage and maintain engagement and customer loyalty programs
Manage a library of up-to-date customer success stories
Manage annual/biannual/quarterly customer satisfaction surveys to drive change throughout the organization
Develop a customer lifecycle campaign program and work with marketing operations to implement
Target customers for upsell, cross-sell, and advocacy opportunities
Provide product feedback to the Product Management team.
Personal qualities:
Strong passion for serving and understanding customers
Interpersonal skills to help them nurture customer relationships and work with cross-functional teams
Creative marketing and communication skills
Analytical skills to determine marketing effectiveness and ROI of customer engagement efforts
Strategic thinker that can see beyond the day-to-day grind to help reach marketing and sales goals, create a stronger brand, and improve the customer experience
Knowledge & previous experience:
Bachelor's degree with emphasis on communications and/or marketing
Previous Customer Service, Customer Success, or Account Management experience
Technical knowledge or understanding of the latest digital marketing tools and channels, including Customer Relationship Management platforms and marketing automation platforms
Experience creating or executing marketing campaigns and programs that drive customer engagement and advocacy
Ability to write effective copy; graphic design capabilities are a plus
Familiarity with B2C marketing, lead generation, and sales processes
Supervisory Responsibility
- -This position has no supervisory responsibilities.
Work Environment
- -This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, inventory management systems, and other software tools.
Position Type/Expected Hours of Work
- -This is a full-time position. Days and hours of work are Monday through Friday, 8:00 a.m. to 5 p.m.
Travel
- -No travel is expected for this position.
Salary : Commensurate with Experience
Job Type: Full-time
Benefits : Health, Life, Dental, Vision, PTO

Keywords: LA Golf Shafts, Anaheim , Customer Marketer, Other , Anaheim, California

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