Customer Marketer
Company: LA Golf Shafts
Location: Anaheim
Posted on: June 23, 2022
Job Description:
-Job description -Customer MarketerLA Golf is the creator of the
most technologically advanced putter and shafts in decades, made by
hand in California and inspired by insights directly from its
player partners. -LA Golf was founded by Reed Dickens, the founding
CEO of Marucci Sports, which also partnered with the greatest
players in the game to dethrone legacy incumbents Louisville
Slugger and Easton.LA Golf is looking for a Customer Marketer to
connect with customers and build strong relationships through
one-on-one communications, customer support, servicing, and
engaging marketing/sales campaigns. The mission is to provide
seamless customer support while building a community of brand
advocates.This position supports the sales and marketing teams by
increasing customer advocacy, identifying cross-sell and upsell
opportunities, and increasing loyalty and retention. In addition,
LA Golf is looking for a customer marketer who wants to flex their
creative muscles. This position requires creative marketing and
communication skills to engage, support, and motivate customers.
-This team member should be personable, an outgoing marketer, and
an effective communicator who can act as a liaison between
customers and the rest of the organization to create an incredible
customer experience and reach business goals.Strategic
responsibilities:
- Manage the customer service channel, including servicing all
in-bound communications and customer connection points.
- Build rapport with customers to unsure their experience with
the brand and product.
- Engage customers to generate repeat orders, referrals, and
cross-sell and upsell opportunities
- Support customer engagement and communication programs, such as
in-person/virtual events, marketing executions, and promotional
programs.
- Help marketing and sales meet business objectives through
customer advocacy initiativesTactical responsibilities:
- Manage in-bound communications and customer service needs
- Compose and send customer emails
- Managing and inputting Product Orders
- Manage and maintain engagement and customer loyalty
programs
- Manage a library of up-to-date customer success stories
- Manage annual/biannual/quarterly customer satisfaction surveys
to drive change throughout the organization
- Develop a customer lifecycle campaign program and work with
marketing operations to implement
- Target customers for upsell, cross-sell, and advocacy
opportunities
- Provide product feedback to the Product Management
team.Personal qualities:
- Strong passion for serving and understanding customers
- Interpersonal skills to help them nurture customer
relationships and work with cross-functional teams
- Creative marketing and communication skills
- Analytical skills to determine marketing effectiveness and ROI
of customer engagement efforts
- Strategic thinker that can see beyond the day-to-day grind to
help reach marketing and sales goals, create a stronger brand, and
improve the customer experienceKnowledge & previous experience:
- Bachelor's degree with emphasis on communications and/or
marketing
- Previous Customer Service, Customer Success, or Account
Management experience
- Technical knowledge or understanding of the latest digital
marketing tools and channels, including Customer Relationship
Management platforms and marketing automation platforms
- Experience creating or executing marketing campaigns and
programs that drive customer engagement and advocacy
- Ability to write effective copy; graphic design capabilities
are a plus
- Familiarity with B2C marketing, lead generation, and sales
processesSupervisory Responsibility - -This position has no
supervisory responsibilities.Work Environment - -This job operates
in a professional office environment. This role routinely uses
standard office equipment such as computers, phones, photocopiers,
inventory management systems, and other software tools.Position
Type/Expected Hours of Work - -This is a full-time position. Days
and hours of work are Monday through Friday, 8:00 a.m. to 5
p.m.Travel - -No travel is expected for this position.Salary:
Commensurate with ExperienceJob Type: Full-timeBenefits: Health,
Life, Dental, Vision, PTO
Keywords: LA Golf Shafts, Anaheim , Customer Marketer, Other , Anaheim, California
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