Social Strategist Lead

Company: 24 Seven Talent
Location: Anaheim
Posted on: August 1, 2022

Job Description:

Our client, a leader in the e-gaming space, is looking for a Social Strategist Lead for a 6 Month assignment.
As the Global Social Strategy Lead reporting to the Director of Social, you will work with the Marketing Team to develop social strategies and implement marketing campaigns that improve user/fans/player experience and engagement.
Responsibilities:- Develop and lead social media strategies and content for products, campaigns, and programs, collaborating with the global and international social teams for amplification and localization.- Work across Brand, Creative, PR, Influencer, Community, and regional teams to champion player-first ideas and build globally integrated experiences.- Help build a connection with existing players and potential new players, both with organic and paid strategies, and propose new ways to engage with them.- Develop goals and performance metrics for campaigns, monitor to understand effectiveness of strategy and creative, and make recommendations for continuous improvement.- Support global marketing and social channels including copywriting, publishing, and managing social communities with a player-first mindset.- Propose and create process and workflows to grow the social audience and cultural influence.
Required Qualifications:- 5+ years' experience working in social media and digital marketing.- Proficient in all relevant social media platforms around the world (Twitter, Instagram, TikTok, YouTube, Reddit, Twitch, and Facebook just to name a few) and tools (such as Sprinklr).- A proven track record of growing healthy fandoms, generating social buzz, and delivering on engagement metrics.

Keywords: 24 Seven Talent, Anaheim , Social Strategist Lead, Other , Anaheim, California