Company: Brookdale Nohl Ranch
Posted on: September 17, 2022
Overview:Make Lives Better Including Your Own.If you want to
work in an environment where you can become your best possible
self, join us! You'll earn more than a paycheck; you can find
opportunities to grow your career through professional development,
as well as ongoing programs catered to your overall health and
wellness.Full suite of health insurance, life insurance and
retirement plans are available and vary by employment status.
Additional benefits offered include, but are not limited to:
- Tuition Reimbursement
- Pet Insurance
- Adoption Reimbursement Benefits
- Variety of Associate DiscountsThis is an incentive based
position, which may include bonuses, incentive or commission
plans.Veterans, transitioning active duty military personnel, and
military spouses are encouraged to apply.Please note, Brookdale is
committed to complying with all applicable laws and regulations
regarding mandatory COVID-19 vaccination.Responsibilities:Under
limited supervision, receives walk-in/call-in visitors and uses
software systems to identify and contact leads provided by the
Business Development Coordinator and current community residents.
Effectively explains and demonstrates to prospective residents and
their families the benefits of residing and receiving care at the
community. Communicates sales and contractual information and
closes contract sales to maintain and improve occupancy levels.
Solicits assistance of community staff to promote and explain
community services, practices, policies, pricing and other
information necessary to close the sale.
- Routinely reviews software databases to identify and follow-up
on leads from all sources. Calls a lead and obtains additional
information on personal residential and care needs. Encourages
prospective residents and families to make wait list deposits.
Maintains long term contact with prospects to encourage continued
familiarity. Encourages and promotes visits and tours of
community(s). Meets established goals regarding contacts and tours
to achieve desired sales goals. Enters updated prospective resident
information and status of relationship into the lead management
- Maintains positive and understanding relationships with current
residents and their family. Encourages their positive promotion of
community to friends, acquaintances and family. Identifies
religious, civic and social groups to which current residents
belong to expand referral network. Cultivate leads with current
residents through positive interaction and interest in activities
and concerns. Follows-up with resident referrals as identified.
Explains and promotes the Resident Referral Program to current
- Assists in identifying innovative events and methods to
increase visitation of targeted groups. Assists in planning,
sponsoring, organizing, and executing special events to inform and
attract referrals and prospects to visit community. Presents and
demonstrates the value and benefits of the community for its
residents as appropriate to stimulate interest and sales.
- Obtains and maintains knowledge of competitors. Communicates
community features to best compete with competitor's strengths and
weaknesses. May visit competitors' communities to understand how to
best refer and market services and products.
- Conducts personal tours of communities for prospective
residents and family. Schedules meetings with staff department
heads as requested or as deemed necessary to effectively convince
potential residents of abilities to meet their residential and care
needs. Understands needs of potential residents to highlight
community features that will satisfy them.
- Explains fee structure in a manner that will be most meaningful
and that will clearly reflect the benefits of prospective
resident's choices. Explains the physical and financial assessment
processes to prospects and coordinates required staff interviews
and credit checks.
- Closes contractual arrangements. Communicates availability of
units and status of waiting lists. Obtains necessary personal
information and prepares standard, legal documents required for
signature. Communicates pricing structures and service rates.
Obtains signatures, required deposits and authorizations for
- Requests assistance of marketing assistant when appropriate to
coordinate needs relating to logistics of new resident moves
including such things as transference of keys, furniture move-in
coordination, unit preparation, new resident orientation and
welcoming, etc. Maintains continued contact to reflect concern and
interest for their continued wellbeing and satisfaction after
relocation to the community.
- May provide input regarding the development of promotional
brochures, videos and mailings as used in networking referrals and
marketing to prospective residents.
- Prepares written reports and communicates status of current
success in a clear and concise manner.This job description
represents an overview of the responsibilities for the above
referenced position. It is not intended to represent a
comprehensive list of responsibilities. An associate should perform
all duties as assigned by his/her
supervisor.Qualifications:Education and Experience
A Bachelor's degree or equivalent in coursework and related
experience is required. Minimum of five years of progressive
experience in the real estate or health care field including
experience in such areas as promotion, public relations, or
admissions, including a minimum of two years with a proven sales or
promotion track record. Prior experience selling or promoting
senior residential and health care services is highly
Certifications, Licenses, and Other Special Requirements
Reliable car transportation with insurance, plus a valid driver's
Applies existing guidelines and procedures to make varied decisions
within a department. Uses sound judgment and experience to solve
moderately complex problems based on precedent, example,
reasonableness or a combination of these.
Knowledge and Skills
Possesses extensive knowledge of a distinct skill or function and a
thorough understanding of the organization and work environment.
Has working knowledge of a functional discipline. Has knowledge of
residential, psychological, social and health care needs of
seniors. Knowledge of competing organizations' strengths and
weaknesses and ability to maintain this information to maximize
sales and occupancy potential. Ability to assist with the
development of marketing strategies to compete within the local
market. Ability to successfully persuade potential residents and
families to make deposits and ultimately move to community. Ability
to relate positively with networking sources and provide solutions
to perceived needs for their referrals. Ability to explain complex
alternative contractual arrangements in a clear, concise and
patient manner to prospective residents to best convey the benefits
to be gained by their choice. Flexibility to adjust hours of work
to the needs of potential residents and referral sources. Ability
to develop work schedules, work independently and manage multiple
projects simultaneously. Ability to handle multiple interruptions
to schedules to meet the needs of potential residents and families.
Knowledge of marketing software and the ability to accurately and
efficiently maintain lists, reports etc. for effective follow-up
use by self and others. Ability to effectively communicate
promotional and sales needs and information to internal marketing
and support staff. Willingness to follow up with potential referral
sources and assist with specific leads as requested.
Physical Demands and Working Conditions
- Use hands and fingers to handle or feel
- Reach with hands and arms
- Stoop, kneel, crouch crawl
- Talk or hear
- Ability to lift: up to 25 pounds
- Requires interaction with co-workers, residents or vendors
- Occasional weekend, evening or night work if needed to ensure
- Possible exposure to communicable diseases and infections
- Requires Travel: OccasionallyBrookdale is an equal opportunity
employer and a drug-free workplace.
Keywords: Brookdale Nohl Ranch, Anaheim , Sales Counselor, Sales , Anaheim, California
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